SENGUPTA, Subroto
Brand positioning : strategies for competitive advantage [by] Subroto Sengupta - 2nd ed. - New Delhi Tata McGraw Hill 2010 - xiv, 297 p.
Includes appendixes and index.
70581592
Advertising
659.1 / SEN
Brand positioning : strategies for competitive advantage [by] Subroto Sengupta - 2nd ed. - New Delhi Tata McGraw Hill 2010 - xiv, 297 p.
Includes appendixes and index.
70581592
Advertising
659.1 / SEN