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Basic marketing; a managerial approach [by]E.Jerome McCarthy

By: McCARTHY, Jerome E.

Publisher: Homewood Richard D. Irwin 1981Edition: 7th ed.Description: xix, 762 p.ISBN: 256025339.Subject(s): Marketing managementDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Barcode
Books in Reference (R)	Management and Commerce Science & Technology	R	658.8 MAC (Browse shelf)	Available	91215
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 MAC (Browse shelf)	Available	96044
Books in Reference (R)	Management and Commerce Science & Technology	R	658.8 MAC (Browse shelf)	Available	87447

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Previous	658.8 MAC Relationship marketing: successful strategies for the age of the customer	658.8 MAC Retail marketing plans: how to prepare them how to use them	658.8 MAC The economics of sellers' competition: model analysis of sellers' conduct /	658.8 MAC Basic marketing; a managerial approach	658.8 MAC Basic marketing; a managerial approach	658.8 MAC Essentials of marketing	658.8 MAC Essentials of marketing	Next

Includs Glossary& index

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Basic marketing; a managerial approach [by]E.Jerome McCarthy

By: McCARTHY, Jerome E.

Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: S Close shelf browser