UOJ Online

Your cart is empty.

Basic marketing; a managerial approach (Record no. 5277)

000 -LEADER
fixed length control field 00502nam a2200181Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220420122804.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 256025339
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Author Mark MAC
DDC Edition number 23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McCARTHY, Jerome E.
245 ## - TITLE STATEMENT
Title Basic marketing; a managerial approach
Statement of responsibility, etc. [by]E.Jerome McCarthy
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Homewood
Name of publisher, distributor, etc. Richard D. Irwin
Date of publication, distribution, etc. 1981
300 ## - PHYSICAL DESCRIPTION
Extent xix, 762 p.
500 ## - GENERAL NOTE
General note Includs Glossary& index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books in Reference (R)
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Price Full call number Accession Number Date last seen item type Total Checkouts Date last checked out
        Management and Commerce Management and Commerce Science & Technology 2018-07-12 Not Known 0.00 658.8 MAC 87447 2018-07-12 Books in Reference (R)    
        Management and Commerce Management and Commerce Science & Technology 2018-07-16 Not Known 0.00 658.8 MAC 91215 2022-11-15 Books in Reference (R) 1 2022-11-14
        Management and Commerce Management and Commerce Science & Technology 2018-07-16 Not Known 0.00 658.8 MAC 96044 2022-11-21 Books in Stacks (S) 1 2022-11-16
© University of Jaffna