Trade marketing strategies: the partnership between manufacturers, brands and retailers / [by] Geoffrey Randall
By: RANDALL, Geoffrey.
Series: Marketing series: Professional Development. Publisher: Oxford Butter worth-Heinemann 1994Edition: 2nd ed.Description: xiv, 183 p.-.ISBN: 750620129.Subject(s): Marketing ManagementDDC classification: 658.8| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books in Stacks (S)
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Management and Commerce Science & Technology | S | 658.8 RAN (Browse shelf) | Available | 138471 |
Includes appendix and index.
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