RANDALL, Geoffrey
Trade marketing strategies: the partnership between manufacturers, brands and retailers / [by] Geoffrey Randall - 2nd ed. - Oxford Butter worth-Heinemann 1994 - xiv, 183 p.- - Marketing series: Professional Development .
Includes appendix and index.
750620129
Marketing Management
658.8 / RAN
Trade marketing strategies: the partnership between manufacturers, brands and retailers / [by] Geoffrey Randall - 2nd ed. - Oxford Butter worth-Heinemann 1994 - xiv, 183 p.- - Marketing series: Professional Development .
Includes appendix and index.
750620129
Marketing Management
658.8 / RAN