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The strategy and tactics of pricing: a guide to growing more profitably / Thomas T.Nagle, John E. Hogan, Joseph Zale

By: Nagle, Thomas T | Hogan, John, E | Zale, Joseph.
Publisher: Boston Prentice Hall 2011Edition: 5th ed.Description: xiv, 334 p.ISBN: 136106814.Subject(s): Pricing | Marketing decision makingDDC classification: 658.816
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