Nagle, Thomas T. Hogan, John, E Zale, Joseph
The strategy and tactics of pricing: a guide to growing more profitably / Thomas T.Nagle, John E. Hogan, Joseph Zale - 5th ed. - Boston Prentice Hall 2011 - xiv, 334 p.
Include Index
136106814
Pricing
Marketing decision making
658.816 / NAG
The strategy and tactics of pricing: a guide to growing more profitably / Thomas T.Nagle, John E. Hogan, Joseph Zale - 5th ed. - Boston Prentice Hall 2011 - xiv, 334 p.
Include Index
136106814
Pricing
Marketing decision making
658.816 / NAG