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The Marketing Accountability Imperative: driving superior returns on marketing investments / Michael E. Dunn, Chris Halsall

Publisher: San Francisco Jossey-Bass 2009Description: xiv, 450 p.ISBN: 9780787998325.Subject(s): Marketing | Marketing-management

DDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Barcode
Books in Stacks (S)	Main Library Science & Technology	S	658.8 DUN (Browse shelf)	Available	198591
Books in Reference (R)	Management and Commerce Science & Technology	R	658.8 DUN (Browse shelf)	Available	198589
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 DUN (Browse shelf)	Available	198590
Books in Reference (R)	Management and Commerce Science & Technology	R	658.8 DUN (Browse shelf)	Available	188664

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Previous	658.8 DIL Production and operations management: manufacturing and services /	658.8 DOY Marketing management and strategy	658.8 DRU Strategic marketing: planning and control	658.8 DUN The Marketing Accountability Imperative: driving superior returns on marketing investments /	658.8 ENT Entrepreneurial marketing /	658.8 ETZ Marketing /	658.8 EVA Marketing, 8e: marketing in the 21st century /	Next

Includes bibliography and index.

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