Tested advertising methods / John Caples; revised by Fred E.Hahn; foreword by David Ogilvy
By: Caples, John.
Contributor(s): Hahn, Fred E [Editor]
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Publisher: New Jersey Pearson 1997Edition: 5th ed.Description: xxvi, 278 p.ISBN: 9780130957016.Subject(s): Advertising- methodsDDC classification: 659.13
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Reference (R)
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Management and Commerce Science & Technology | R | 659.13 CAP (Browse shelf) | Available | 246725 | |
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Books in Reference (R)
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Management and Commerce Science & Technology | R | 659.1 CAP (Browse shelf) | Available | 236397 | |
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Books in Reference (R)
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Management and Commerce MG (old) | R | 659.13 CAP (Browse shelf) | Available | 246724 |
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| 658.8 AMI Competing in customer-driven markets: a holistic approach | 658.834 SCH Consumer behavior | 658.84 AWA Electronic commerce: from vision to fulfillment | 659.13 CAP Tested advertising methods / |
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