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Tested advertising methods / (Record no. 40052)

000 -LEADER
fixed length control field	00567nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20221109144252.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	221109b \|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780130957016
041 ## - LANGUAGE
Language of text/sound track	English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.13
Author Mark	CAP
DDC Edition number	23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Caples, John
245 ## - TITLE STATEMENT
Title	Tested advertising methods /
Statement of responsibility, etc.	John Caples; revised by Fred E.Hahn; foreword by David Ogilvy
250 ## - EDITION STATEMENT
Edition statement	5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Jersey
Name of publisher, distributor, etc.	Pearson
Date of publication, distribution, etc.	1997
300 ## - PHYSICAL DESCRIPTION
Extent	xxvi, 278 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising- methods
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN)	143494
Personal name	Hahn, Fred E.
Role	Editor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type	Books in Reference (R)

Holdings
Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Price	Full call number	Accession Number	Date last seen	item type
Management and Commerce	Management and Commerce	MG (old)	2018-07-13	Not Known	2375.00	659.13 CAP	246724	2018-07-13	Books in Reference (R)
Management and Commerce	Management and Commerce	Science & Technology	2018-07-16	Not Known	2375.00	659.13 CAP	246725	2018-07-16	Books in Reference (R)
Management and Commerce	Management and Commerce	Science & Technology	2018-07-16	Not Known	2356.25	659.1 CAP	236397	2018-07-16	Books in Reference (R)

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