Tested advertising methods / John Caples; revised by Fred E.Hahn; foreword by David Ogilvy
By: Caples, John.
Contributor(s): Hahn, Fred E [Editor]
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Publisher: New Jersey Pearson 1997Edition: 5th ed.Description: xxvi, 278 p.ISBN: 9780130957016.Subject(s): Advertising- methodsDDC classification: 659.13
Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Management and Commerce Science & Technology | R | 659.13 CAP (Browse shelf) | Available | 246725 | |
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Management and Commerce Science & Technology | R | 659.1 CAP (Browse shelf) | Available | 236397 | |
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Management and Commerce MG (old) | R | 659.13 CAP (Browse shelf) | Available | 246724 |
Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: R Close shelf browser
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659.1 ADV Advertising and promotions: an integrated brand approach | 659.1 ARE Contemporary advertising / | 659.1 BAT Advertising management / | 659.1 CAP Tested advertising methods / | 659.1 CAT விளம்பரமும் விற்பாண்மையும்=Advertisement & Salesmanship | 659.1 DRE Creative advertising | 659.1 JEF Advertising |
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