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Strategic marketing management: cases and applications

By: CRAVENS, David W.

Publisher: Boston Richard D. Irein 1993Edition: 4th ed.Description: xviii, 900 p.ISBN: 256105316.Subject(s): Marketing-Case studiesDDC classification: 658.802

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.802 CRA (Browse shelf)	Available		235504

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Strategic marketing management: cases and applications

By: CRAVENS, David W.

Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: S Close shelf browser