CRAVENS, David W.
Strategic marketing management: cases and applications - 4th ed. - Boston Richard D. Irein 1993 - xviii, 900 p.
256105316
Marketing-Case studies
658.802 / CRA
Strategic marketing management: cases and applications - 4th ed. - Boston Richard D. Irein 1993 - xviii, 900 p.
256105316
Marketing-Case studies
658.802 / CRA