Strategic brand communication campaigns / [by] Don E.Schultz, Beth E.Barnes
By: SCHULTZ, Don E | Barnes, Beth E.
Publisher: Lincolnwood Ntc business books 2001Edition: 5th ed.Description: xxii, 378 p.ISBN: 844229520.Subject(s): Brand home productsDDC classification: 378Item type | Current location | Call number | Status | Date due | Barcode |
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Books in Stacks (S) | Main Library Social Science Section | 378 SCH (Browse shelf) | Available | 146581 |
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Includes index.
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