000 -LEADER |
fixed length control field |
00545nam a2200193Ia 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20211223113214.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180712s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
844229520 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
378 |
Author Mark |
SCH |
DDC Edition number |
23 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
SCHULTZ, Don E. |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Barnes, Beth E. |
245 ## - TITLE STATEMENT |
Title |
Strategic brand communication campaigns / |
Statement of responsibility, etc. |
[by] Don E.Schultz, Beth E.Barnes |
250 ## - EDITION STATEMENT |
Edition statement |
5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Lincolnwood |
Name of publisher, distributor, etc. |
Ntc business books |
Date of publication, distribution, etc. |
2001 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxii, 378 p. |
500 ## - GENERAL NOTE |
General note |
Includes index.
|
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Brand home products |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
item type |
Books in Stacks (S) |