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Strategic alliances & marketing partnerships : gaining competitive advantage through collaboration and partnering / [by] Richard Gibbs, Andrew Humphries

Publisher: London Kogan Page 2009Description: xii, 235 p.ISBN: 9780749457181.Subject(s): Strategic alliancesDDC classification: 658.046

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.046 GIB (Browse shelf)	Available		182031

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Previous	658.045 COR CORPORATE practices and conduct	658.045 COR CORPORATE practices and conduct	658.045 SAM Company man: the rise and fall of corporate life	658.046 GIB Strategic alliances & marketing partnerships : gaining competitive advantage through collaboration and partnering /	658.048 DRU Managing the non-profit organization: practices and principles	658.048 MAN MANAGING nonprofit organizations	658.049 AHL International management: strategy and culture in the emerging world	Next

Includes index.

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