GIBBS, Richard, Humphries, Andrew
Strategic alliances & marketing partnerships : gaining competitive advantage through collaboration and partnering / [by] Richard Gibbs, Andrew Humphries - London Kogan Page 2009 - xii, 235 p.
Includes index.
9780749457181
Strategic alliances
658.046 / GIB
Strategic alliances & marketing partnerships : gaining competitive advantage through collaboration and partnering / [by] Richard Gibbs, Andrew Humphries - London Kogan Page 2009 - xii, 235 p.
Includes index.
9780749457181
Strategic alliances
658.046 / GIB