Shopper, buyer and consumer behavior : theory, marketing applications, and public policy implications / [by]Jay D.Lindquist, M.Joseph Sirgy.
By: LINDQUIST, Jay D | Sirgy, M. Joseph.
Publisher: New Delhi Biztantra 2003Edition: 2nd ed.Description: xxi, 598 p.ISBN: 8177223836.Subject(s): Consumer behaviorDDC classification: 658.8342Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Stacks (S) | Management and Commerce Science & Technology | S | 658.8342 LIN (Browse shelf) | Available | 150087 |
Includes glossary and index.
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