LINDQUIST, Jay D. Sirgy, M. Joseph.
Shopper, buyer and consumer behavior : theory, marketing applications, and public policy implications / [by]Jay D.Lindquist, M.Joseph Sirgy. - 2nd ed. - New Delhi Biztantra 2003 - xxi, 598 p.
Includes glossary and index.
8177223836
Consumer behavior
658.8342 / LIN
Shopper, buyer and consumer behavior : theory, marketing applications, and public policy implications / [by]Jay D.Lindquist, M.Joseph Sirgy. - 2nd ed. - New Delhi Biztantra 2003 - xxi, 598 p.
Includes glossary and index.
8177223836
Consumer behavior
658.8342 / LIN