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SERVICES Marketing : integrating customer focus across the firm / [by] Valarie A.Zeithaml...[et al]

By: Zeithaml, Valarie A....[et al].

Publisher: New Delhi Tata McGraw-Hill 2009Edition: 4th ed.Description: xxix, 743 p.ISBN: 70660077.Subject(s): Marketing servicesDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Reference (R)	Management and Commerce Science & Technology	R	658.8 SER (Browse shelf)	Available		181554

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Previous	658.8 RUG Marketing research: methodological foundations	658.8 SAX Marketing geography	658.8 SER SERVICES marketing: integrating customer focus across the firm	658.8 SER SERVICES Marketing : integrating customer focus across the firm /	658.8 SER SERVICES marketing: integrating customer focus across the firm	658.8 SER Services marketing	658.8 SHA Marketing research: an aid to decision making	Next

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SERVICES Marketing : integrating customer focus across the firm / [by] Valarie A.Zeithaml...[et al]

By: Zeithaml, Valarie A....[et al].

Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: R Close shelf browser