Zeithaml, Valarie A....[et al]
SERVICES Marketing : integrating customer focus across the firm / [by] Valarie A.Zeithaml...[et al] - 4th ed. - New Delhi Tata McGraw-Hill 2009 - xxix, 743 p.
Includes index.
70660077
Marketing services
658.8 / SER
SERVICES Marketing : integrating customer focus across the firm / [by] Valarie A.Zeithaml...[et al] - 4th ed. - New Delhi Tata McGraw-Hill 2009 - xxix, 743 p.
Includes index.
70660077
Marketing services
658.8 / SER