Services marketing: concepts, strategies & cases
By: Hoffman, K. Douglas.
Publisher: Australia Cengage Learning 2011Edition: 4th ed.Description: xv, 461 p.ISBN: 9781439039397.DDC classification: 658.8| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Reference (R)
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Management and Commerce Science & Technology | R | 658.8 HOF (Browse shelf) | Available | 224829 |
Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: R Close shelf browser
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| 658.8 HES Marketing | 658.8 HIS Marketing decisions for new and mature products | 658.8 HOF Marketing of services / | 658.8 HOF Services marketing: concepts, strategies & cases | 658.8 HOF Essentials of services marketing: concepts, strategies & cases | 658.8 HUT Business marketing management : B2B / | 658.8 IND MARKETING planning and organisation 2 |
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