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Services Marketing John E. G. Bateson, K. Douglas Hoffman

By: BATESON, John E. G.

Contributor(s): Douglas Hoffman, K .

Publisher: Andover Cengage Learning 2011Edition: 4th ed.Description: xvii, 468p.ISBN: 8131516474.Subject(s): Services marketingDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Main Library Science & Technology	S	658.8 BAT (Browse shelf)	Available		186738
Books in Reference (R)	Management and Commerce Science & Technology	R	658.8 BAT (Browse shelf)	Available		186737

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Previous	658.8 ABE Strategic market planning: problems and analytical approaches	658.8 AHM Internal marketing: tools and concepts for customer-focused management	658.8 ALE Industrial marketing /	658.8 BAT Services Marketing	658.8 BER Marketing	658.8 BOV Marketing	658.8 BOW Strategic marketing channel management	Next

Includes glossary and index.

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Services Marketing John E. G. Bateson, K. Douglas Hoffman

By: BATESON, John E. G.

Contributor(s): Douglas Hoffman, K.

Browsing Main Library Shelves , Shelving location: Science & Technology , Collection code: S Close shelf browser

Contributor(s): Douglas Hoffman, K .