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Promotional strategy: managing the marketing communications process / [by] James F.Engel, Martin R.Warshaw, Thomas C.Kinnear

Series: Irwin series in marketing. Publisher: Boston Irwin 1991Edition: 7th ed.Description: xxv, 753 p.-.ISBN: 256082049.Subject(s): Marketing-AdvertisingDDC classification: 658.82

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.82 ENG (Browse shelf)	Available		121387

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Previous	658.8199 MUD The management and marketing of services	658.82 ALT ALTERNATIVES for delivering public services: toward improved performance /	658.82 ALT ALTERNATIVES for delivering public services: toward improved performance /	658.82 ENG Promotional strategy: managing the marketing communications process	658.82 KEN The ultimate marketing plan	658.82 LEV Guerrilla marketing goes green: Winning Strategies to Improve You Profits and your Planetd	658.82 LIN How to increase sales and put yourself across by telephone /	Next

Includes index.

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