000 -LEADER |
fixed length control field |
00720nam a2200241Ia 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230724114334.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
190807b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
256082049 |
041 ## - LANGUAGE |
Language of text/sound track |
English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.82 |
Author Mark |
ENG |
DDC Edition number |
23 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Engel, James F. |
245 ## - TITLE STATEMENT |
Title |
Promotional strategy: managing the marketing communications process |
Statement of responsibility, etc. |
/ [by] James F.Engel, Martin R.Warshaw, Thomas C.Kinnear |
250 ## - EDITION STATEMENT |
Edition statement |
7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Boston |
Name of publisher, distributor, etc. |
Irwin |
Date of publication, distribution, etc. |
1991 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxv, 753 p.- |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
Irwin series in marketing |
500 ## - GENERAL NOTE |
General note |
Includes index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing-Advertising |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
96077 |
Personal name |
Warshaw, Martin, R |
Role |
Author |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
96078 |
Personal name |
Kinnear, Thomas, C |
Role |
Author |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
item type |
Books in Stacks (S) |