Principles of marketing / [by] Philip Kotler, Gary Armstrong
By: KOTLER, Philip | Armstrong, Gary.
Publisher: New Delhi Prentice-Hall 1995Edition: 6th ed.Description: xix, 692 p.ISBN: 013708059X.Subject(s): MarketingDDC classification: 658.8| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Reference (R)
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Management and Commerce Science & Technology | R | 658.8 KOT (Browse shelf) | Available | 137979 |
Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: R Close shelf browser
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| 658.8 KOT Marketing management: analysis, planning, implementation and control | 658.8 KOT Principle of marketing | 658.8 KOT Principles of marketing | 658.8 KOT Principles of marketing / | 658.8 KOT Principles of marketing management | 658.8 KOT Social marketing / | 658.8 KOT Marketing for hospitality and tourism |
Appendixes: p. A-1-A-10; Glossary: p. G 1-G 11; Index: p. I-1-I-24.
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