KOTLER, Philip Armstrong, Gary
Principles of marketing / [by] Philip Kotler, Gary Armstrong - 6th ed. - New Delhi Prentice-Hall 1995 - xix, 692 p.
Appendixes: p. A-1-A-10; Glossary: p. G 1-G 11; Index: p. I-1-I-24.
013708059X
Marketing
658.8 / KOT
Principles of marketing / [by] Philip Kotler, Gary Armstrong - 6th ed. - New Delhi Prentice-Hall 1995 - xix, 692 p.
Appendixes: p. A-1-A-10; Glossary: p. G 1-G 11; Index: p. I-1-I-24.
013708059X
Marketing
658.8 / KOT