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LEE, Monlee Johnson, Carla

Principles of advertising: a global perspective / [by]Monlee Lee, Carla Johnson - New Delhi Viva books 2003 - xvii, 355 p.

Includes index.

ISBN: 8176494003

Subjects--Topical Terms:
Advertising
Publicity (S. L)

Dewey Class. No.: 659.1 / LEE

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