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Offensive marketing or how to make your competitors followers/ [by] Hugh Davidson

Publisher: London Penguin books 1987Description: 415 p.ISBN: 0-14-009117-3.Subject(s): Marketing managementDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 DAV (Browse shelf)	Available	223397
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 DAV (Browse shelf)	Available	235012
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 DAV (Browse shelf)	Available	174562

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Previous	658.8 DAV Marketing geography: with special reference to retailing	658.8 DAV Modern marketing management	658.8 DAV Modern marketing management	658.8 DAV Offensive marketing or how to make your competitors followers/	658.8 DAV Offensive marketing or how to make your competitors followers/	658.8 DAV Salesmanship and publicity /	658.8 DAY Analysis for strategic market decisions	Next

Includes appendixes & index.

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