UOJ Online

Your cart is empty.

Offensive marketing or how to make your competitors followers/ (Record no. 29643)

000 -LEADER
fixed length control field 00495nam a2200169Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230616101941.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-14-009117-3
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Author Mark DAV
DDC Edition number 23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name DAVIDSON, Hugh
245 ## - TITLE STATEMENT
Title Offensive marketing or how to make your competitors followers/
Statement of responsibility, etc. [by] Hugh Davidson
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Penguin books
Date of publication, distribution, etc. 1987
300 ## - PHYSICAL DESCRIPTION
Extent 415 p.
500 ## - GENERAL NOTE
General note Includes appendixes & index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books in Stacks (S)
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Price Full call number Accession Number Date last seen item type Total Checkouts Date last checked out
        Management and Commerce Management and Commerce Science & Technology 2018-07-13 Individual Supplier 0.00 658.8 DAV 174562 2018-07-13 Books in Stacks (S)    
        Management and Commerce Management and Commerce Science & Technology 2018-07-16 Not Known 100.00 658.8 DAV 223397 2022-11-21 Books in Stacks (S) 1 2022-11-16
        Management and Commerce Management and Commerce Science & Technology 2018-07-16 Backlog 100.00 658.8 DAV 235012 2018-07-16 Books in Stacks (S)    
© University of Jaffna