Market-led strategic change: transforming the process of going to market / [by] Nigel Piercy
By: PIERCY, Nigel.
Series: Butterworth-Heinemann marketing series. Publisher: Oxford Butterworth-Heinemann 1997Edition: 2nd ed.Description: xiv, 665 p.-.ISBN: 750632852.Subject(s): Marketing ManagementDDC classification: 658.8| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Stacks (S)
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Management and Commerce Science & Technology | S | 658.8 PIE (Browse shelf) | Available | 138675 |
Includes index.
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