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Marketing: creating and keeping customers in an e-commerce world

By: ZIKMUND, William G.

Publisher: [Australia] South-Western college pub. 2001Edition: 7th ed.Description: xxxiii, 689 p.ISBN: 324072694.Subject(s): MarketingDDC classification: 658.80285

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Reference (R)	Management and Commerce Science & Technology	R	658.80285 ZIK (Browse shelf)	Available		158240

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Previous	658.802 VAR Marketing communication: principles and practice	658.802 VAR Marketing communication: principles and practice	658.802 YES Integrated marketing communication: the holistic approach	658.80285 ZIK Marketing: creating and keeping customers in an e-commerce world	658.803 HAR Glossary of marketing terms /	658.804 AMT Selling to the government	658.804 HAV Industrial marketing: text and cases	Next

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Marketing: creating and keeping customers in an e-commerce world

By: ZIKMUND, William G.

Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: R Close shelf browser