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Marketing: creating and keeping customers in an e-commerce world (Record no. 26010)

000 -LEADER
fixed length control field	00443nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	324072694
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.80285
Author Mark	ZIK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	ZIKMUND, William G.
245 ## - TITLE STATEMENT
Title	Marketing: creating and keeping customers in an e-commerce world
250 ## - EDITION STATEMENT
Edition statement	7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	[Australia]
Name of publisher, distributor, etc.	South-Western college pub.
Date of publication, distribution, etc.	2001
300 ## - PHYSICAL DESCRIPTION
Extent	xxxiii, 689 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type	Books in Reference (R)

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Price	Full call number	Accession Number	Date last seen	item type
				Management and Commerce	Management and Commerce	Science & Technology	2018-08-09	Not Known	0.00	658.80285 ZIK	158240	2018-07-13	Books in Reference (R)

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