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MARKETING: best practices / K. Douglas Hoffman ...[et al.]

Publisher: [Australia] South-Western 2003Edition: 2nd ed.Description: xxii, 647 p.ISBN: 981243898X.Subject(s): MarketingDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Main Library Science & Technology	S	658.8 MAR (Browse shelf)	Available		245952

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Previous	658.8 LOV Services marketing	658.8 LOV Services marketing: people, technology, strategy	658.8 MAC Marketing Plans: how to prepare them how to use them /	658.8 MAR MARKETING: best practices	658.8 MAS Marketing practices and principles	658.8 NAR Services marketing: text & cases	658.8 PAL Introduction to marketing : theory and practice /	Next

Includes appendix, glossary & indexes

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