Hoffman, K. Douglas [et al.]
MARKETING: best practices / K. Douglas Hoffman ...[et al.] - 2nd ed. - [Australia] South-Western 2003 - xxii, 647 p.
Includes appendix, glossary & indexes
981243898X
Marketing
658.8 / MAR
MARKETING: best practices / K. Douglas Hoffman ...[et al.] - 2nd ed. - [Australia] South-Western 2003 - xxii, 647 p.
Includes appendix, glossary & indexes
981243898X
Marketing
658.8 / MAR