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Marketing ROI: the path to campaign, customer and corporate profitability

Publisher: New York McGraw-Hill 2003Description: xiv, 268 p.ISBN: 71413634.DDC classification: 658.1554

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Reference (R)	Management and Commerce Science & Technology	R	658.1554 LEN (Browse shelf)	Available		224830

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Previous	658.1552 HAN Cost management: accounting and control	658.1553 SQU Economic analysis of projects /	658.1554 KIN The Economics of information: a guide to economic and cost-benefit analysis for	658.1554 LEN Marketing ROI: the path to campaign, customer and corporate profitability	658.1592 FIN Finance for growing enterprises	658.1592 VEG Entrepreneurial finance: concepts and cases	658.1592 YEG Self-Defense finance: for small businesses	Next

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