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Marketing research: text and cases

By: BOYD, Harper W., Jr | Westfall, Ralph | Stasch, Stanley F.

Publisher: Homewood Richard D.Irwin 2001Edition: 7th ed.Description: xv, 816 p.ISBN: 8185386161.Subject(s): Marketing managementDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 BOY (Browse shelf)	Available		146099

Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: S Close shelf browser

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Previous	658.8 BOW Safety in the market	658.8 BOW Strategic marketing channel management	658.8 BOY Marketing management: a strategic approach with a global orientation /	658.8 BOY Marketing research: text and cases	658.8 BRA International marketing strategy	658.8 BRA International marketing strategy: instructor's manual	658.8 BRA Marketing management: providing, communicating and delivering value	Next

Includes appendixes and index.

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Marketing research: text and cases

By: BOYD, Harper W., Jr | Westfall, Ralph | Stasch, Stanley F.

Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: S Close shelf browser