Marketing research / [by]David A. Aaker, V. Kuma, George S.Day
By: AAKER, David. A | Kumar, V | Day, George, S.
Publisher: New York John Wiley 2001Edition: 7th ed.Description: xvi,751 p.ISBN: 9971513897.Subject(s): Marketing researchDDC classification: 658.83| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books in Stacks (S)
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Main Library Science & Technology | S | 658.83 AAK (Browse shelf) | Available | 153885 | |
Books in Reference (R)
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Management and Commerce Science & Technology | R | 658.83 AAK (Browse shelf) | Available | 152259 |
Includes appendixes, glossary & index.
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