AAKER, David. A Kumar, V Day, George, S
Marketing research / [by]David A. Aaker, V. Kuma, George S.Day - 7th ed. - New York John Wiley 2001 - xvi,751 p.
Includes appendixes, glossary & index.
9971513897
Marketing research
658.83 / AAK
Marketing research / [by]David A. Aaker, V. Kuma, George S.Day - 7th ed. - New York John Wiley 2001 - xvi,751 p.
Includes appendixes, glossary & index.
9971513897
Marketing research
658.83 / AAK