Marketing management / [by[ William J.Latzko, David M.Saunders
By: KOTLER, Philip | Saunders, David M.
Series: Prentice Hall international series in marketing. Publisher: London Prentice Hall 2000Description: xxxii, 718 p.-.ISBN: 0-201-63366-3.Subject(s): Marketing managementDDC classification: 658.8Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Reference (R) | Management and Commerce Science & Technology | R | 658.8 KOT (Browse shelf) | Available | 138336 | |
Books in Stacks (S) | Management and Commerce Science & Technology | S | 658.8 KOT (Browse shelf) | Available | 138337 |
Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: R Close shelf browser
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658.8 KOT Marketing for hospitality and tourism | 658.8 KOT Marketing for hospitality and tourism | 658.8 KOT Marketing management | 658.8 KOT Marketing management / | 658.8 KOT Marketing management: analysis, planning, implementation and control | 658.8 KOT Principle of marketing | 658.8 KOT Principles of marketing |
Includes bibliography and index.
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