Marketing : creating value for customers / [by] Gilbert A.Churchill., Jr., J.Paul Peter
By: CHURCHILL, Gilbert, Jr | Peter, J. Paul.
Publisher: Boston McGraw-Hill 1998Edition: 2nd ed.Description: xxiv, 630 p.ISBN: 72369221.Subject(s): Marketing managementDDC classification: 658.8| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Stacks (S)
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Management and Commerce Science & Technology | S | 658.8 CHU (Browse shelf) | Available | 160447 | |
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Books in Stacks (S)
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Management and Commerce Science & Technology | S | 658.8 CHU (Browse shelf) | Available | 133867 | |
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Books in Stacks (S)
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Management and Commerce Science & Technology | S | 658.8 CHU (Browse shelf) | Available | 151523 |
Includes appendex, glossary & index.
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