CHURCHILL, Gilbert, Jr. Peter, J. Paul
Marketing : creating value for customers / [by] Gilbert A.Churchill., Jr., J.Paul Peter - 2nd ed. - Boston McGraw-Hill 1998 - xxiv, 630 p.
Includes appendex, glossary & index.
72369221
Marketing management
658.8 / CHU
Marketing : creating value for customers / [by] Gilbert A.Churchill., Jr., J.Paul Peter - 2nd ed. - Boston McGraw-Hill 1998 - xxiv, 630 p.
Includes appendex, glossary & index.
72369221
Marketing management
658.8 / CHU