Managing Brand Equity: Capitalizing on the value of a brand name
By: Aaker, David A.
Publisher: New York The Free Press 1991Description: xiii, 299 p.ISBN: 29001013.Subject(s): ManagementDDC classification: 658.8Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Stacks (S) | Management and Commerce Science & Technology | S | 658.8 AAK (Browse shelf) | Available | 223810 |
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