Aaker, David A.
Managing Brand Equity: Capitalizing on the value of a brand name - New York The Free Press 1991 - xiii, 299 p.
29001013
Management
658.8 / AAK
Managing Brand Equity: Capitalizing on the value of a brand name - New York The Free Press 1991 - xiii, 299 p.
29001013
Management
658.8 / AAK