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Advertising: principles and practice / [by] William Wells, John Burnett, Sandra Moriarty

Publisher: London Prentice-Hall international 1989Description: xxiv, 614 p.ISBN: 130152498.Subject(s): AdvertisingDDC classification: 659.1

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Reference (R)	Management and Commerce Science & Technology	R	659.1 WEL (Browse shelf)	Available		121151

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Previous	659.1 NIC Advertising: its purpose principles and practice	659.1 PAR Advertising Campaign Strategy : a guide to marketing communication plans /	659.1 SEN Brand positioning : strategies for competitive advantage	659.1 WEL Advertising: principles and practice	659.1 YUV சுண்டி இழுக்கும் விளம்பர உலகம்	659.111 BER The Blueprint for strategic advertising: how critical thinking builds successful campaigns	659.111 BER The Blueprint for strategic advertising: how critical thinking builds successful campaigns	Next

Includes glossary and index.

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