GENSCH, Dennis H.
Advertising planning: mathematical models in advertising media planning / [by] Dennis H.Gensch - London Elsevier scientific pub. 1973 - ix, 176 p.
Includes appendixes, references and index.
444410748
Advertising
659.1 / GEN
Advertising planning: mathematical models in advertising media planning / [by] Dennis H.Gensch - London Elsevier scientific pub. 1973 - ix, 176 p.
Includes appendixes, references and index.
444410748
Advertising
659.1 / GEN