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Advertising Campaign Strategy : a guide to marketing communication plans / [by] Donald E.Parente

Publisher: Australia South-Western 2006Edition: 4th ed.Description: xxvi, 400 p.ISBN: 324422822.Subject(s): AdvertisingDDC classification: 659.1

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Reference (R)	Management and Commerce Science & Technology	R	659.1 PAR (Browse shelf)	Available		181555

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Includes index.

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