PARENTE, Donald E.
Advertising Campaign Strategy : a guide to marketing communication plans / [by] Donald E.Parente - 4th ed. - Australia South-Western 2006 - xxvi, 400 p.
Includes index.
324422822
Advertising
659.1 / PAR
Advertising Campaign Strategy : a guide to marketing communication plans / [by] Donald E.Parente - 4th ed. - Australia South-Western 2006 - xxvi, 400 p.
Includes index.
324422822
Advertising
659.1 / PAR