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Key customers: how to manage them profitably / [by] Malcolm Mc Donald, Beth Rogers, Diana Woodburn

Series: Chartered institute of marketing. Publisher: Oxford Butterworth- Heinemann 2001Description: xxii, 320 p.-.ISBN: 750646152.Subject(s): Marketing management | Customer service

DDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 MAC (Browse shelf)	Available		149220

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Includes index.

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