Essentials of marketing research / Joseph F.Hair, Jr., David J. Ortinau, , Dana E. Harrison
By: Hair, Joseph F., Jr | Ortinau, David J | Harrison, Dana E.
Publisher: New York McGraw hill 2021Edition: 5th ed.Description: xx,428 p.ISBN: 9781260575781.Subject(s): Marketing research
DDC classification: 658.83
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Management and Commerce Science & Technology | R | 658.83 HAI (Browse shelf) | Available | MAN | 282460 |
Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: R Close shelf browser
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| 658.83 DOM Market research made easy | 658.83 FIL A Quantitative approach to commercial damages: applying statistics to the measurement of lost profits | 658.83 GRE Research for marketing decisions | 658.83 HAI Essentials of marketing research | 658.83 KOL Marketing research: a practical approach | 658.83 KOL Marketing research: a practical approach | 658.83 KUM International marketing research / |
Includes Glossary and Index
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